Item #29340 [Advertising counter card] "The Finest Sound" says GUS JOHNSON. Gus Johnson, Premier Drums.
[Advertising counter card] "The Finest Sound" says GUS JOHNSON
Black jazz drummer promoting drums in the 1960s

[Advertising counter card] "The Finest Sound" says GUS JOHNSON

Premier Drums circa 1963. Advertising counter card. 10 x 8 inches. Constructed of metal, plastic glazed image, with metal edges on verso. Still bright and vibrant, noting some spotting overall in the image. Very Good. [29340]


"Gus Johnson (November 15, 1913 – February 6, 2000) was an American swing drummer in various jazz bands, born in Tyler, Texas, United States. After learning to play drums from his next-door neighbor, Johnson occasionally played professionally at the age of ten in the Lincoln Theater, and performed in various local groups, most notable McDavid's Blue Rhythm Band. Upon graduating from Booker T. Washington High School, Johnson moved to Kansas City, where he took up drumming full-time. He joined Jay McShann's Orchestra in 1938, with his music career being interrupted by his conscription into the military in 1943. In 1945, Johnson returned from his stint in the military, and relocated to Chicago to perform in the Jesse Miller Band. Johnson played on Willie Dixon's debut album, Willie's Blues. He subsequently played alongside Count Basie, and was recorded on the album, Basie Rides Again, in 1952. Following a recovery from appendicitis, Johnson was featured in numerous groups and dozens of recordings in the 1960s. In 1972, his former bandmates from Jay McShann's Orchestra reconvened to record Going to Kansas City. Although Johnson continued to tour into the 1980s, he developed Alzheimer's disease in 1989, which he struggled with until his death on February 6, 2000." (Wikipedia)

"To me one of England’s finest wooden shell snare drums is Premier’s Royal Ace. Favoured by many English players in the 1960s – Clem Cattini (44 UK hit singles), John Wilson (Van Morrison, Rory Gallagher, numerous sessions) Brian Bennett (Shadows), and even Ringo played one on the early Beatles recordings. This flagship snare drum superseded the ‘super ace’ of the 50s, appearing for the first time in the 1963 catalogue in a 5.5” & 4” model, featuring a small ‘P’ badge. By 1966 the badge was bigger and a 6.5” model was also available, now in the classic glitters and pearls associated with 60s Premier drums. The drums are 3 ply Birch shells with beech reinforcement hoops and die cast hoops as standard. Art deco lugs in highest quality chrome that even 50 years later shine up so well. Tone control damper (single and double dot) and a parallel snare mechanism." source: ("Premier Royal Ace Snare Drum" July 3, 2014 by Nick Hopkin on the "Not So Modern Drummer" website)

An unusual advertising piece. The same advertisement was used in print, noting Gus was Ella Fitzgerald's drummer and identifying this as a "Premier Royal Ace" Premier is still making drums today.

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